A spokesperson from YouTube confirmed that the site is testing the feature with the collaboration of some YouTubers but refused to add any more details. The move, if done correctly, will transform YouTube from an advertisement giant to a contender in the e-commerce industry. It is expected that YouTube shopping will be integrated with Google shopping, which has now become an established platform for thousands of shops and retail businesses. It is not sure how YouTube would earn by selling products from the site, but it seems Google is adamant about pushing the feature. YouTube already takes 30% of the payments done directly to the channels in the form of membership or super chat.
